The IoT and its perspectives 

The market of IoT (Internet of Things) is still growing and has not reached its highest maturing phase yet, in terms of technological development, which may allow the entrance of connected devices on new market segments. The GSMA Intelligence, an agency specialized in metric and data analyses, has forecast a value of 1100 billion dollars for this market until 2025.

With the constant growth of the domotic solutions, security and technological innovations and also thanks to the development of connected objects (watches, televisions etc…), the IoT gains new sectors little by little. On cannot help wondering how many have not been touched by this technological tsunami, especially when the cosmetic and even the clothing sector are more and more keen on using it. 

According to the Montaigne Institute, in France, the IoT sector may reach its real full potential in the horizon 2025, and has been valued to 74 billion euros, which means 3.6% of the national PIB. A substantial forecast especially for niche markets and startups. This sector has three main purposes : 

  • enhancing the customer experience 
  • consumption 
  • services that are sector-specific ( health, insurance, transport, industry)

Here is a little schema of the actors that play a role in the IoT process: 

Regarding the customer services, it is one of the reason of the new arrivals on the IoT market. From artistic creation to experiential marketing, the creation and marketing managers are more and more keen on new connected technologies to improve the customer experience which is included in the purchase process. In 2018, the studies show that the customer experience is the first application in the IoT sector, which represents 53% of the sector. 

A dynamic which is not about to slow for the next years with the powerful upswing of new needs and niche sectors. 

So, still not tempted by the IoT ? Here in Odalid, we will help you to realise a feasibility study before the conception of your technological device ! Want to find out more, clic here !



How does the RFID work ?

Well it is actually really simple to understand. Thanks to the activation of the electromagnetic energy released between the radio tag and the RFID transmitter. The radio tag receives a radio signal transmitted by the reader. As a matter of fact, the tag is composed by an antenna and an electronic chip, which allows it to read and transmits data and information. 

Here is a simple schema of the RFID process: 

Schema RFID technology system

What is it ? 

The Near Field Communication (NFC) technology made its first appearance in 2011 in France. Since then, this contactless technology is the most used in the market and in deferent sectors. Within your smartphone, credit cards for contactless payment, safety lock, their adaptability is does not required a major cost and technical knowledge. Most time we hear about NFC, we immediately think about the bluetooth. Those technology are slightly different though ! 

To sum it up a little bit, the NFC technology is a mean to allow two mobile devices (or terminals) that are close to one another (less than 10 centimeters distance) in order to share information and data quickly between the two terminals. This technology uses short wave. We use mostly the smartphone as an example to illustrate the NFC that allows them to perform contactless task (payment, sharing information etc…)

The data and information are directly stored in the SIM card that are both encoded and encrypted, which ensure the security and safety of the your data, hence the development of the contactless payment, based on the NFC technology.